Mindless Behaviors

Mindless Behaviors is a social initiative and experiential platform that raises awareness about ingrained behaviors that are deeply embedded in our society. We connect individuals with their inner voice to create a pathway to emotional intelligence and build a sense of identity. We offer effective communication tools that enable people to increase self-awareness, enhance perceptions, and implement problem-solving tactics in everyday life.

Social Experience Platform


To be aware is to acknowledge your human condition, your place in the world, and how you influence it.


By leaning into our discomfort and seeking the roots of our issues, we are able to produce sustainable solutions for a lifetime of growth.


Self-awareness begins within you, and expands to greater awareness of your place in your community.

Our Journey

Beatrice Adenodi founded Mindless Behaviors in 2014 after a tough transitional phase led her to reflect on her relationships, faith, and career. Feeling powerless and invisible, she discovered she had been ignoring her own voice and reacting without thinking in difficult situations. Beatrice set out to reclaim her power. As she grew into her voice, she realized she wasn’t alone. She recognized the impact her newly reflective mindset could make on society, and developed an innovative new approach to guide others to find their own voices. Mindless Behaviors was born.